Melbourne – March 2012
The Ideas Institute delivers the historic "Ascari Ferrari" to Melbourne on the 60th anniversary of the 1952 Grand Prix World Championship as attribute to this car's legacy. The Ascari Ferrari, the 1952 Ferrari 500 Chassis No. 5, was driven by Alberto Ascari to claim Ferrari its first two world championship titles in 1952 and 1953. It became the single most successful chassis in Grand Prix history. This Ferrari has a very fond place in Australia's motorsport history, having also been raced by Tony Gaze DFC OAM, the first Australian to compete in a Grand Prix, and Lex Davison, who claimed two Australian Grand Prix wins with the car.
Chapel Press were commissioned to print a commemorative limited edition letterpress poster showcasing an original Ascari Ferrari 500 No. 5 photograph from 1952. Reproduction photograph halftone screened, letterpress printed on the Vandercook Universal III cylinder proving press using in dense black letterpress ink and 600gsm Lettra Pearl White 100% cotton paper. The edition was limited to a run of 200 prints individually numbered and presented to all VIP guests on the night at 101 Collins.
In addition, Chapel Press produced the A5 double sided information card, offset printed mono colour using 300gsm Lettra Pearl White 100% cotton paper.